BREAK THE CYCLE
THE BRIEF
Break The Cycle approached us to develop a strong visual identity alongside a full fashion collection designed specifically for the Middle Eastern market.
The brief was to introduce a bold, expressive streetwear aesthetic into a space that had yet to fully embrace it. The brand needed to feel confident, elevated, and culturally aware, while pushing beyond what was already familiar within the market.
Alongside the identity, we were tasked with designing a complete fashion collection that acted as a clear extension of the brand. The focus was on creating a cohesive range that helped Break The Cycle stand out, establish recognition, and bring a new visual language to an emerging scene.
THE OUTCOME
The work gave Break The Cycle a clearer and more defined design language that runs consistently across garments and collections.
By applying a unified visual system directly to the clothing, the range feels cohesive rather than fragmented, helping products stand out while still feeling part of a recognisable whole. This strengthens brand recognition, encourages repeat buying, and allows customers to connect with the brand beyond individual pieces.
The result is a product-led identity where the clothing carries the brand, building loyalty and driving sales through design clarity and consistency.
TRIGO
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