SCULPT
THE BRIEF
Sculpt approached us to redefine their brand as they entered a new phase of growth. The aim was to create a complete rebrand that reflected the quality of the training experience, while positioning Sculpt as more than just a gym.
We were tasked with developing a full visual identity, from logos and lockups to a cohesive visual system, alongside creative direction for the interior of the gym space. The identity needed to feel strong, modern, and considered, working just as effectively across physical environments as it did in digital and print.
The rebrand also needed to provide a solid foundation for future expansion. With a clear and flexible identity in place,
THE OUTCOME
The rebrand elevated Sculpt from a standard gym offering to a premium training destination, aligning the visual identity and physical environment with the quality of the experience inside the space.
The new identity brought clarity and consistency across the gym interior, digital platforms and print, creating a stronger brand presence and a more considered member journey. Every touchpoint, from signage to social content, now reinforces Sculpt’s positioning as a focused, high-end training brand.
With a strong and flexible system in place, the brand was also able to extend beyond the gym. As part of the wider creative thinking, we introduced and designed a clothing line that naturally grew from the identity, giving Sculpt an additional way to build visibility and culture outside the training space.
TRIGO
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