THIRTYTHREE
THE BRIEF
Thirtythree approached us ahead of the launch of their new record label and events brand, with the aim of establishing a clear and recognisable presence within the dance music space.
The brief was to create a full visual identity from the ground up. One that could work across digital platforms, physical spaces, and live events. The brand needed to feel credible, forward-facing, and rooted in underground dance culture, while remaining flexible enough to grow with the label.
Alongside the identity, we were tasked with developing creative campaigns to build momentum toward Thirtythree’s first event. These needed to cut through across social and physical promotion, creating anticipation while setting the tone for future releases and events.
THE OUTCOME
This project helped establish Thirtythree as a recognisable and professional live events brand and record label, giving them a consistent visual identity and creative direction across all platforms.
The campaign assets and promo content improved the clarity and quality of their event marketing, making it easier to promote line-ups, build anticipation and communicate the atmosphere of the shows. The video content, shot live and edited for social, gave audiences a real sense of the experience, helping drive engagement and awareness ahead of future events.
Overall, the project provided Thirtythree with a scalable creative system and a strong library of assets, enabling faster campaign rollouts and more effective promotion as the brand continues to grow.
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TRIGO
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