WILDGIANT
THE BRIEF
WildGiant approached us to establish a clear and distinctive identity for their media production company, specialising in extreme sports and adventure content for global brands.
The brief was to create a full brand system that reflected the scale and ambition of the work, while remaining confident, practical, and considered across all touchpoints. The identity needed to feel bold and ownable, without relying on trends, and flexible enough to support a wide range of projects, environments, and collaborators.
As part of the brief, we were asked to design a custom typeface to sit at the core of the identity. This typeface would form a foundational element of the brand, helping to create a consistent and recognisable visual language across all outputs.
THE OUTCOME
The project gave WildGiant a strong, recognisable presence that matches the scale and intensity of their work.
The system is practical and durable, working across film, digital, print and real-world environments without falling apart or feeling over-designed. It gives the studio consistency without restricting the work.
The custom typeface anchors the brand and makes it instantly ownable, providing a visual foundation that can support WildGiant as they continue to operate globally and push into bigger, more ambitious projects.
TRIGO
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